Gaatha desires to become the instrument through which the artisans can directly connect with the global audience, to be the resource which helps craft sell not as objects but stories and ideologies.
Gaatha charges double the price for Vivarang products. I know that because I am a direct customer of Vivarang. I suggest it's better to buy Vivarang sarees directly from vivarang.com than from Gaatha for half the price! I'm sorry, but this is totally unacceptable!!